What is ODM (original design manufacturer)?
ODM means a factory sells a product it has already designed, and the buyer rebrands it, often with small changes such as color, logo or packaging. It is also called private label or white label.
ODM is the fastest and cheapest way to launch a branded product, because the design and tooling already exist.
The trade-off is that other buyers can sell the same base product. Customizing packaging, color and accessories is how most brands differentiate.